The Yelp Brand Guidelines were a collaboration with designer Andrew Yee. The PDF version can be found here.
Top 100 Places To Eat 2016
Objective: Each year, Yelp selects the Top 100 Places to Eat based upon restaurants' rankings within the Yelp community. As this list grows in notoriety, the need for a branded campaign, that can be minimally updated each year, increases.
Solution: For 2016, I designed the campaign logo, certificates and social media headers for the winning restaurants, as well as Yelp's Official Blog. This design will last for future campaigns that will span across the United States, UK, Australia, Germany, Spain, Italy, and France.
Client: Yelp Business Outreach
Yelp Social Media
Objective: Create unified campaigns and designs for various Yelp social media clubs and/or features.
Solution: Several themed frames were designed to emphasize the variety of Yelp's services and spotlights on social media. Although each hashtag had it's own theme, they were all designed as a cohesive campaign for Yelp Delivers, Review of the Week, Brunch Club, Yelp Trends and Yelp Elite.
Client: Yelp Social Media
Yelp Nielsen Infographic 2015
Objective: Design an infographic for Yelp Sales that shows the benefits of purchasing Yelp Ads.
Solution: With so much numerical data needed to inform the reader, graphs and percentages were made fun and visually appealing. The infographic was created in four distinct sections so that it could easily be viewed on a computer.
Client: Yelp Sales
Yelp Foundation Gives Local
Objective: Create a web campaign to encourage Yelp employees to vote for local charities to earn grants of up to $5,000.
Objective: Write a script that can be used to create artistic visuals.
Solution: Florida's controversial Stand Your Ground law inspired this project and the script used to write it. Images of the victims, whose killers used the law as their defense, were glitched using a script that combined the victims' age at their time of death and text from the Stand Your Ground law.
Class: Experimentation | Jeremy Mende
Objective: Create a poster campaign for a social cause.
Solution: To encourage homeless youth to remain in school, this campaign was created for the National Association for the Education of Homeless Youth to support homeless kids and teens whose best chance at a bright future is through furthering their education.
Class: Graphic Design 1 | Betty Lin
Objective: Create a project based on the word Ethics.
Solution: Armed with a unique personal story, I was intrigued by the idea that the pursuit of happiness could create an ethical dilemma. If we hurt others in our pursuit of happiness, is all forgiven because it is a given right? Is there an ethical code to follow that says we should not pursue our own happiness if it means hurting others? This is my story.
Class: Thesis | Leslie Becker & Jennifer Morla
Story Of The Gun
Objective: How might the Center for Investigative Reporting create new ways for people to communicate about the role of guns in their neighborhoods while also helping to identify root causes and potential solutions?
Solution: With just over 24 hours to find a solution, a team of four students created Story of the Gun. The goal behind Story of the Gun is to create a more empathetic dialogue among community members by bringing various stakeholders together to share their personal stories related to guns, whether that be gun violence or gun safety.
Objective: Create an identity for a production company.
Solution:Bad Grammar ProductionNoticing unique similarities in the shapes and counters of a lowercase B and G, a strong, symbolic mark was created for use in music videos, online, in print, and for an entire identity system.
Client: Bad Grammar Productions
Objective: Using image and type, create an infographic chart.
Solution: A chart showing popular movie and TV characters and their signature drinks. To go along with the poster is a deck of cards featuring the different characters and cocktail recipes. For those who are old enough, enjoy some games!
Class: Typography 3 | David Asari
ObjectiveFind a way to help mend the relationships between motorists and cyclists in California's Silicon Valley.
Solution: iRules of the road and changes in infrastructure are difficult changes to make, especially in any reasonable amount of time. With the strained relationship between motorists and cyclists, what is needed is a change in mindset. By taking the RoadZen pledge, both drivers and bicyclists are promising to do their best to maintain a level head on the road. Reminders placed at various points throughout their commute help them maintain this mindset. This project garnered interest for use from Silicon Valley Bike Coalition, the California DMV, and Stanford University.